First Round of G'Vine Gin's Connoisseur Program Finished

If you’re familiar with Cocktails and Cordials, it’s not likely to come as a surprise to you that I’m a huge fan of G’Vine gin, particularily their “Nouaison” expression. Late last year, I added a few posts about their educational contest, the G’Vine Gin Connoisseur’s program (view the posts here and here), headed up by Philip Duff.

The competition strove to not only test gin-inclined bartenders, but also to educate on things like gin history, production, cocktails, marketing, and of course, the G’Vine brand. After the first round of education received such an overwhelming response, with more than 300 participating bartenders worldwide, the initial deadlines were extended. That gave G’Vine the opportunity to bring in one of the forth-most authorities on gin: Gary Regan.

Well, it appears that G’Vine has finished marking the first round of entries, and they’ve selected my 17 page submission as the first one to be featured! Click the link below to view “Gin Marketing in the 21st Century – Defining a Brand Through Marketing”

http://www.scribd.com/doc/27055177/Gin-Marketing-in-the-21st-Century-Defining-a-Brand-Through-Marketing-by-Nick-Nemeth-Canada-and-Comments-by-Gary-Regan

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