Through my experience at Johnny Rocco’s, I’ve spent a good deal of time actively promoting, and working with the brands of William Grant & Sons, and for that I’m very lucky. I’d go as far as to say they have one of the best selections of spirits of any of the key players out there, and turns out that as of this week.. things are set to get a whole lot better.
Tuthilltown Spirits Hudson Whiskey
First came the news that the group would be picking up Tuthilltown Spirits’ Hudson Whiskey. Of the offerings at Tuthilltown, none have struck a cord quite so successfully as their Hudson line, and the product fills the much needed gap in Grant’s whiskey program. Tuthilltown spirits received a lot of attention earlier in the year for their barrels as Jeffrey Morgenthaler popularized “barrel aged cocktails”. For fans of the Hudson Whiskey brand, Tuthilltown will continue to produce the product themselves, but the rights to sales and distribution now belong to William Grant & Sons. Tuthilltown’s unaged spirits program will remain unaffected.
Art in the Age ROOT Liqueur
And now, it seems that the brand has also picked up Art In the Age’s most peculiar “Root” liqueur. In the press release that followed, Simon Hunt, Managing Director – North America, William Grant & Sons said, “ROOT’s highly unique story, presentation and taste, as well as the company’s past track record for success make this an extremely exciting time for us. We see the potential for ROOT and the additional Art in the Age variants to be game-changing spirits, in the same way as Sailor Jerry Rum and Hendrick’s Gin redefined their categories.” ROOT is just the beginning though, already in the works, SNAP will pay homage to flavours unique to historical recipes for Pennsylvania Dutch black strap molasses ginger snap cookies, and the company continues to expand beyond that.
If you’re unfamiliar with their ROOT liqueur, check out this wicked, quick video on it’s origins and production.
What’s next? Who knows – but I know I’ll be keeping an eager, ever closer eye on William Grant & Sons to see how much bigger and better their portfolio can become.. What do you think the next step is?
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I like William Grant. They have a very nice portfolio and seem to be a bunch of good guys. Their ownership has done a great job acquiring brands and hiring good people.
I absolutely agree. I don't know what they're like to deal with where you are in the States, John, but in Ontario, PMA Canada does a phenomenal job of repping their portfolio.