While the product takes a mere 3 days to make, in an effort to not rush the 9 year aging process specific to Knob Creek’s recipe, the barrels distilled in 2000 ran dry this year, leaving no more new bottles of Knob Creek to be shipped to distributors and liquor stores across the world.

In early September, to respond to questions about the brand and it’s shortage, Knob Creek launched a live webcast with it’s cast of “Whiskey Professors” and Beam Global head, Fred Noe. They’ve archived the webcast here.

Thanks for Nothing.
Earlier this year, Knob Creek turned heads with their “Thanks for Nothing” ad campaign, which ran nationally. Beverage writers, often lucky enough to receive product samples and promotional material in the mail, were surprised to instead received a box containing an empty bottle of Knob Creek, and an attached press release saying “Thanks for Nothing”.

While many have been quick to jump on the bandwagon in criticizing the move, and offering solutions to preventing the drought, Knob Creek’s business has been affected minimally. While few stores have ran out of the supply from the 2000 distillation, the awareness of Knob Creek’s brand has increased dramatically, and as the bourbon industry continues to enjoy double digit growth, Knob Creek has positioned itself as a quality, drought-worthy, bourbon in the eyes of consumers.

Barrel Dumping Day is Thursday, October 29
If you’ve run out of your favourite bourbon at home, well the wait is almost over. One week from now, on October 29th, Knob Creek’s latest batch of bourbon will be finished, and ready for bottling. Unfortunately, their distillery isn’t open to the public, so there will be no grand ceremony to signal Barrel Dumping Day, leaving us to celebrate at home. However you enjoy it, join me in pouring a glass of Knob Creek this coming Thursday.

We survived the drought of 2009.